OpenWeb | The Product Palette

Position: Senior Product Manager
Company Overview: A social engagement web platform for digital publishers, featuring conversation and user engagement tools, moderation capabilities, data analytics, and monetization solutions to forster high-quality online discussions.
Products: B2B web platform | Web Admin tool | SDK

As a lead of two different squads, I focused on driving user retention and revenue growth through community-building features.

My key contributions include:

Product Innovation: Led two squads (growth and engagement/retention), managing the full product lifecycle. Increased on-site user engagement by 3.6x among active commenters, enhancing retention metrics, time spent on site, and page views.
Business Growth: Expanded publisher partnerships from 600 to 800+ in one year, increasing market reach and driving business growth.
Strategic Leadership: Established cross-team processes to improve collaboration between US and Israel teams, streamlining operations and prioritizing product feature requests effectively.

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Commenting platform for publishers' sites, boosts on-site engagement, reclaiming audiences from social media.

3.6x increase in active commenters

70%+ ad viewability, 0.3-1% CTR

Developed and optimized an internal admin tool

Customizable interactive reactions boost engagement, gather sentiment, and monetize reader interactions.

Boosted engagement 15-20%

10% revenue increase for partners

Enhanced first-party data collection

Real-time news and event updates while having direct connections between journalists and readers.

Boosted reader engagement by 30%

Editorial work efficiency improved by 25%

Improved performance and real-time metrics